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Business identity
Name, category, hours, primary type — what Google has on file.
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Star rating & review count
Compared against the 4.2 mobile filter threshold.
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Description quality
Whether yours is keyword-rich or blank.
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Photo gallery
Total photos + categories (interior, food, team).
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Top 5 reviews — what they say
Recent reviewer voices, themes, and pain points.
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Review themes & sentiment
AI clusters your reviews by topic — what customers praise + complain about.
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Phone, address, hours findable
Whether an AI agent (Claude, Operator) can spot your NAP in one glance.
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NAP consistency across listings
Name/Address/Phone match check on Yelp, TripAdvisor, Foursquare.